Mackenzie Hughes is a full-service law firm specializing in counseling businesses, municipalities, public authorities and individuals through business and commercial law. In the year 2000, the firm changed it’s name, setting in motion a full-scale rebranding effort beginning with the firm’s identity and continuing into all aspects of marketing.
Responsible for:
Concept, Art Direction & Design
The AIGA Upstate New York chapter held its first annual Design Week from May 11–May 16, 2014. This logo and identity was created to promoted the week long event celebrating design! Events consisted of speakers, workshops, brunch, a type hunt using Instagram and culminated with the Create Upstate Conference held at the Everson Museum. Plans are already underway for the second annual next September!
Responsible for:
Concept, Art Direction & Design
When Syracuse University’s School of Visual and Performing Arts set out for SXSW in Austin, TX, this logo was created to promote a gathering to be held at Champion’s Sports Bar and Restaurant. There students, alumni and friends of SU could celebrate and cheer on the Orange for a game-watching party during its inaugural ACC tournament! The logo was used on t-shirts, banners and pre-event marketing material leading up to the popular music, film and interactive conference.
Responsible for:
Concept, Art Direction & Design
Hand Held Products manufactures data collection and communication solutions designed specifically for mobile, in-premise, and transaction processing applications. Their innovative imaging technology gives customers the ability to read virtually any type of bar code label or tag as well as capture digital images. In 2007, Hand Held Products was acquired by Honeywell to form a new line of business within the Honeywell Security Group.
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Concept, Art Direction & Design
Crouse Hospital’s annual Lights of Love fund-raising campaign is a holiday tradition within the community it serves. For every donation given, a light glows on the hospital building’s iconic clock tower in honor or memory of someone special. Over 3,000 white lights are used to illuminate the clock tower and all proceeds support various programs and services at Crouse Hospital. This logo was a proposed concept to commemorate the 20th anniversary of this tradition.
Responsible for:
Concept, Art Direction & Design
This logo was designed for my friend and fellow cyclist, Dan Kwasnowski for his new bike shop—Pucker Street Bike Shop. PSBS is a full-service bicycle sales and repair shop. Dan specializes in matching people to the right bike so they can ride more comfortably. After reading an old newspaper account about two boys braking the world record for the longest continuous relay bike ride in 1930, Dan took inspiration from the celebration that was held on Pucker Street—the unofficial name of Main Street in Marcellus, New York.
Responsible for:
Concept, Art Direction & Design
Swartz Moses PLLC, represents clients as they build, own and operate complex commercial and industrial facilities. Their vision is simple—to help their clients overcome business challenges by forging partnerships.
Responsible for:
Concept, Art Direction & Design
Created in conjunction with other marketing materials, this mark served as the thematic logo for the Call for Entries campaign developed for the Business Marketing Association's ProComm Awards competition. With the goal of increasing entries into BMA's prestigious business-to-business awards program, the B2B Ninja concept was created to speak to the hearts and minds of those valiant advertising warriors who fight everyday against boring B2B marketing in order to achieve greatness. A careful dissection of actual Japanese characters was done in order to reassemble the pieces into English-looking letterforms, without losing the nuances of the Japanese original.
Responsible for:
Concept, Art Direction & Design
There are millions of dogs around the country who find their way to shelters that cannot sustain the population of unwanted and discarded dogs. These shelters hold the dogs temporarily while hoping to adopt them to responsible owners. Unfortunately, because there are not enough willing adopters, thousands of perfectly healthy, well-behaved dogs are euthanized every day. Helping Hounds Dog Rescue attempts to provide permanent stays of execution for adoptable dogs by bringing them to Central New York, providing housing as well as emotional, medical and behavioral support while finding suitable “forever homes.”
Responsible for:
Concept & Design
