The AIGA Upstate New York chapter held its first annual Design Week from May 11–May 16, 2014. This site was created to promoted the week long event celebrating design! Events consisted of speakers, workshops, brunch, a type hunt using Instagram and culminated with the Create Upstate Conference held at the Everson Museum. Plans are already underway for the second annual next September!
Responsible for:
Concept, Art Direction & Design
This robust microsite is the cornerstone of an ongoing campaign for Schick by Sirona that helps demonstrate all the advantages intraoral digital radiography has to offer over film, and the superior system offered by Schick. The site speaks to both target audiences, segmented between current film users and those already working with digital in their practice.
Responsible for:
Concept, Art Direction & Design
Medzo is a robust, online application designed to create a more collaborative sourcing experience for healthcare buyers and suppliers. By leveraging Vendormate’s extensive vendor network, healthcare users can find exactly what they are looking for and suppliers have an exceptional opportunity to introduce new products, services and promotions to their targeted buying audiences.
Responsible for:
Art Direction & Design
As part of GE Energy’s commitment to strengthening team collaboration, this mobile application concept would enable GE Energy teams located throughout various parts of the world to share knowledge, participate in global conversations and collaborate more effectively. This mobile application concept was an integral part of a larger campaign platform.
The custom video channel was designed and produced to provide GE Energy its own site to display video content. It was rolled out to an interactive video campaign allowing viewers to chose how the saga of Bob, a GE Energy employee, should play out from one video to the next. The custom site easily accommodates future video content, which over time will grow in volume.
Responsible for:
Concept (excluding videos), Art Direction & Design
This promotional microsite for Dixie Ultra paper products “revolved” around The Mealtime Generator, which helped Moms create enjoyable meals for family and guests alike. Moms simply kept spinning until they found just the mealtime idea they were looking for, all the while learning more about Dixie Ultra products and how they stand up to their heaviest, messiest meals.
Responsible for:
Art Direction (excluding food) & Design
ClosetMaid is a leading manufacturer of home storage and organization products. This consumer-friendly website can provide customers with a uniquely tailored experience when learning or shopping for storage solutions that fit their desired needs. It helps lead customers, regardless of where they may be in their storage planning process, by showcasing a large gallery of closet design ideas and providing an application to customize their own closets. It also gives helpful planning and installation tips and access to purchasing options.
Responsible for:
Art Direction & Design
In 2009 Eric Mower + Associates, a full-service integrated ad agency, began the process of overhauling its agency website. The new site employed a satellite strategy with one core agency site surrounded by five service-focused microsites. Utilization of shared assets and content was critical in managing the suite of sites efficiently without restricting each service site from leveraging their own unique content needs.
Responsible for:
Art Direction & Design
Nucor Steel is an industry leader in the production of Special Bar Quality steel (SBQ). In 2008, the construction of Nucor Steel Memphis was completed enabling the state-of-the-art facility to produce high-quality carbon and alloy rounds and round cornered squares for the automotive, heavy equipment and service center markets. This Flash microsite was created to promote Nucor SBQ and the superior mechanical properties of the steel, as well as the company behind its production.
Responsible for:
Creative Direction
This design concept was created to showcase a creative collaboration between a group of leading artists, photographers, cinematographers, cgi studios, retouchers, editorial houses and other creatively-driven entities. This multifaceted collaborative excels at creating and producing award-winning work that serves the advertising community. Strong working relationships and distinct specialties allow this talented group of collaborators to handle virtually any creative challenge that comes their way. This site concept featured the work of the individual artists, as well as any collective projects.
Responsible for:
Art Direction & Design
